CREACTIVE FAMILY FUN CENTRE
CIRQUE DU SOLEIL

CREACTIVE was an indoor family Entertainment Center Concept developped to offer a range of acrobatic, artistic and other fun Cirque du Soleil inspired activities like bungee jumping, aerial parkour, wire and trampolines, mask design, juggling, circus track activities and dance.

The Cirque du Soleil Brand & Creative Studio worked closely with Cirque du Soleil multi-disciplinary Creative & Marketing teams to define and develop the Identity, Media Content Direction & Marketing Campaign for this indoor Experience.

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Client, Collaborators & Partners

Cirque du Soleil Brand & Creative Studio
Cirque du Soleil Entertainment Group
Project Creative Lead : Patricia Tremblay
Agency Collaboration : Wedge

Role, Mandate

Executive Creative Director - Cirque du Soleil Brand & Creative Studio
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Brand Strategy : Mélinda Gagné Morin
Creative Director : Patrice Boudreault

Location & Year

Toronto, 2021

Project type & Features

Marketing Campaign, Brand Identity, Brand Positionning, Platform

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