‘TWAS THE NIGHT BEFORE CHRISTMAS
BY CIRQUE DU SOLEIL
Twas the Night Before… is Cirque du Soleil’s first holiday show, based on the classic poem “A Visit from Saint Nicolas” by Clement Clarke Moore. Memorable lines from this cherished classic inspired Cirque’s story about a jaded young girl who rediscovers the magic of the holidays. The Cirque du Soleil Brand & Creative Studio worked closely with multi-disciplinary Creative & Marketing teams at Cirque du Soleil to define and produce the Identity, Communication tools, Campaign and overall brand experience for this show.
- Chicago, USA, Touring Show
Client, Collaborators & Partners
Cirque du Soleil Brand & Creative Studio
A Cirque du Soleil Entertainment Group Campaign
Role, Mandate
Executive Creative Director - Cirque du Soleil Brand & Creative Studio
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Special txs to
Creative Director : Patrice Boudreault,
Art Director : Julie Descheneaux
Production Design : Eric Sauvé
3D Animation : Tonic
Location & Year
Global Marketing Campaign + Chicago 2021
Photo Credit
Cirque du Soleil
Project type & Features
Media & Entertainment, Omnichannel, Marketing Campaign, Brand Identity