L’EXPÉRIENCE COINTREAU
A Journey for the Senses & Imagination
It was in 1849 that the brothers Édouard-Jean and Adolphe Cointreau founded the Maison Cointreau in Saint-Barthélemy d'Anjou. After years of tireless research, Édouard Cointreau (son) invented in 1875 the famous liqueur recipe with a bittersweet orange flavor and crystalline color.
Designed by GSM Project, the new visitor experience at the heart of the Distillery takes visitors on a journey for the senses and the imagination. Maison Cointreau invites you to discover the history, the creativity and exceptional know-how behind their famous liqueur.
- Angers, France
Client, Collaborators & Partners
A GSM Project Production for Cointreau
Role, Mandate
Head of Media at GSM Project
Concept, Storytelling, Brand Experience & Exhibition Creative Direction.
Ideation Strategy / Concept Phase
•
Special txs to James Papadopoulos, Fabien Laserre, Eric Demay, Catherine Forand, Eve-Lyne Cayouette Ashby, Laurent Monnier
Location & Year
France 2020
Photo Credit
GSM Project, Nicolas Saint-Cyr, Cointreau
Project type & Features
Exhibition, Brand Experience, Interactive Tour, Brand Stories, Archives, Visitor Journey, Sensorial Experience, Immersive Experience, Experience Design, Museums, Historical Site