THE WE’VE GOT GUTS FORUM
An Empowering and Inspiring Event about Gut Health
On September 2023, Activia and Will and Way joined forces to strategically plan their mission for empowering women and to launch the We've Got Guts Forum. The event, set in a captivating venue in downtown Toronto, featured informative, science-backed insights and interactive workshops led by influential women from across Canada. With a focus on promoting gut health and encouraging attendees to embrace their full potential, the forum offered a vibrant program of events, creating an empowering and inspiring experience for all participants.
This collaborative effort brought together community partners, speakers, and collaborators, marking a remarkable beginning to Activia's social impact journey.
Client, Collaborators & Partners
Social Impact Agency : Will and Way
Role, Mandate
Collaboration to Brand, Content & Experiential Strategy,
Experiential Creative Direction, Digital Production
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Social Impact Strategy : Mat Mckay
Account Management, Direction : Nadine Boustany
Coordinator : Nolwenn Besnier
Event Producer : Leanna DaCunha
Brand Art Direction : Phil Héroux
Video Production : Monday Media
Location & Year
Onsite Event, Online Platform, September 2023
Photo Credit
Will and Way
Project type & Features
Event, Social Impact, Marketing Omnichannel Campaign, Branding, Film Production, Digital, Online, Video, Social Impact, Participative Installation