DÉTOURS
Urban Encounters.
This new immersive Exhibition plunges visitors into an immersive experience of the city.
Citizens with unusual life stories reveal a whole other side of Montréal.
From station to station, visitors discover original places and transformative stories.
Immersive projections capture hidden gems, people and special seasonal moments that make this city authentic.
The Immersive Exhibition produced in collaboration with Urbania is located inside Montreal’s new museum MEM - Centre des mémoires montréalaises.
Explore. Discover. Encounter.
- Montreal, Qc, Canada



























Client, Collaborators & Partners
MEM x URBANIA
Ville de Montréal
Role, Mandate
Concept, Research & Content Direction,
Experience & Media Creative Direction
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Special txs to Creative team
Project manager : Geneviève Larouche
Scenographer : Pierre-Étienne Locas
Film, Multimedia Director and Editor : Nicolas Gouin
Production Coordinator : Sophie Mangado
Sound Composer : Antoine Bédard
AV Director : Samuel Thériault
Light Designer : Cédric Delorme-Bouchard
Urbania Creative and Production Team
Producers : Philippe Lamarre, Raphaelle Huysmans
Research & Production : Mylène Fraser, Dominique Maheu
Character Research : Sophie Mangado, Laïma Gérald, Andrée Giraldeau, Nick Rose, Émilie Beaulieu Guérette…
Postproduction : Clément Turpin, Corentin Guérin, Geoffroy Hays
MEM : Catherine Charlebois, Geneviève Larouche, Annabelle Laliberté
Location & Year
Montreal, 2023
Photo credit
Nicolas Saint-Cyr, Nicolas Gouin, Mylène Fraser, MEM, Urbania, Le Devoir
Project type & Features
Oral History, Architecture, Museum, Exhibition, Scenography, Film Documentary
Projection Mapping, Character Research, Storytelling, Immersive Experience, Interactive Installations, Tourism & Leisure, Urban Quest, Branding, Digital Content
Awards & Recognitions
Grand Prize Best Exhibition - Numix Awards