OAKLEY - DISRUPTIVE BY DESIGN EXPERIENCE
An Immersive Experience to launch Oakley’s new brand vision
This major brand experience & industry event, held at Studio Red in LA, was an opportunity to celebrate the company’s legacy and culture of both disrupting the status quo in sports technology and opening the path toward future innovation. The experience created by Moment Factory touched multiple aspects of the Brand such as the history, the values, the technologies, the design.
- Los Angeles, USA
Client, Collaborators & Partners
A Moment Factory Production for Oakley USA
Role, Mandate
Concept & Brand Experience Design, Creative Direction
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Special txs to Moment Factory Creative & Production team : Stéphane Raymond, Writer Marcus Hildebrandt
Location & Year
Los Angeles, California, USA, 2014
Photo Credit
Moment Factory, Oakley
Project type & Features
Media & Entertainment, Event, Experiential Marketing
Projection Mapping, Set Design, Archival Research, Visitor Journey, Interactive, Light Show, Brand Story, Brand Experience
Awards & Recognition
Azure Magazine
Bizbash
Boomerang Awards 2014
Design Boom