MGM GRAND
An Interactive Journey
Taking viewers on an interactive and immersive 24 hour journey through the MGM Grand Hotel & Resort and its amenities,
turning them into a Las Vegas dreamscape where reality is transformed and anything is possible…
Client, Collaborators & Partners
Agency : SIDLEE
Role, Mandate
Concept, Experience Design, Creative Direction
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Special Txs to George Giampuranis, Richard Jean-Baptiste, Marc Côté, Lp Tremblay, Chris Ayotte, Julie Demers, Patrick Matte and many more.
Location & Year
ONLINE - MGM GRAND - Las Vegas
Project type & Features
Tourism & Leisure, Marketing, Entertainment, Brand Experience, Online Campaign
Interactive screens, Interactive Video, Visitor Journey
Awards & Recognition
FWA of the month of August 2006
Best of show - Canadian Digital Marketing Awards
Bronze at Canne Cyberlions - Travel, Entertainment and Leisure