A WORLD OF WONDER
AIR CANADA x CIRQUE DU SOLEIL
To celebrate the reactivation of Air Canada’s partnership with Cirque du Soleil, a renowned brand with deep roots in Quebec, Cossette developed an engaging campaign that allowed audiences to connect with the brands. Through an innovative installation, captivating online content, and an enticing contest, participants had the opportunity to win the ultimate travel and entertainment experience.
The highlight was the interactive airplane window installation, which journeyed to various cities and iconic locations in Quebec, enabling citizens, Air Canada travelers, and Cirque du Soleil enthusiasts to interact with performers and experience the exhilarating live show in Las Vegas, complete with breathtaking aerial acrobatics. Their involvement also offered the chance to win a coveted Golden Ticket, encompassing a complimentary flight and an unforgettable Cirque du Soleil show experience in Las Vegas.
- Montreal - Quebec - Ottawa - Las Vegas
Client, Collaborators & Partners
Agency : Cossette
for Air Canada x Cirque du Soleil
Role, Mandate
Concept Development with Cossette,
Omnichannel & Experience Creative Strategy,
Creative Direction
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Strategy & Account Management : Marie-Claude Lachance, Emilie Dallaire, Axelle Nau
Senior Creative : Souleman Diallo
Directrice artistique : Mylène Bénard
Location & Year
Multiple Locations in Québec, 2022
Photo Credit
Cossette
Project type & Features
Tourism, Travel & Leisure, Entertainment, Activation, Marketing Campaign,
Social Media, Interactive Installation, Live Interaction