INVESTING IN GLOBAL WELLNESS
BENEVA

Beneva is the largest insurance mutual in Canada with more than 3.5 million members and customers.
On World Environment Day 2024, Beneva unveiled to the public a video highlighting its impact statement on sustainability.
Its commitment?

Investing in global wellness while accelerating a just transition towards a greener, more inclusive and resilient world.
This stance means that the company will:

Pursue and continue its efforts in physical, mental and financial health / Pursue its efforts to reduce its ecological footprint to reach its net-zero emission targets in 2040 and 2050 / Take concrete actions in equity, diversity and inclusion to build an open-minded society that values co-existence / Contribute to making communities more resilient

Together with Will and Way, we created a Powerful Brand Story That Captivates All Stakeholders and translates Beneva’s impact statement.

- National Campaign

Client, Collaborators & Partners

Social Impact Agency : Will and Way

Role, Mandate

Creative Strategy, Creative Direction, Concept & Digital Production

Social Impact Strategy, Narrative & Account Management : Mat McKay, Carlos Ponce, Nadine Boustany
Script : Simon Edouard Pilon
Concept, Film Direction & Production : Simon Edouard Pilon, Nicolas Saint-Cyr
Production coordination : Romane Gagnon
Editing : Emil Baron

Location & Year

Online Media
Québec, Canada
2024

Project type & Features

Social Impact, Brand Manifesto, Marketing Campaign, Sustainability, Film Production, Online Campaign

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