HEALTHY TOGETHER
METRO GROUP SOCIAL IMPACT PROGRAM
Healthy Together is a Social Impact Program designed by Will and Way to express Metro Group’s purpose : To nourish the health and well-being of their communities.
The rallying cry that brings together their customers and colleagues around a shared commitment.
A more Responsible Supply Chain.
An Ethical, Inclusive and Respectful Environment.
Support Local Suppliers & Reduce Food Waste.
- Eastern Canada Campaign
Client, Collaborators & Partners
Social Impact Agency : Will and Way
Role, Mandate
Creative Strategy, Creative Direction, Digital Production
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Social Impact Strategy : Mat McKay
Account Management & Production coordination : Marie-Pascale Desrosiers, Dominique Gagnon, Julie Malnasi
Script : Tony Babinsky, Simon Edouard Pilon
Film Direction & Digital Production : Simon Edouard Pilon, Nicolas Saint-Cyr
Brand Art Direction : Phil Héroux
Location & Year
Online & Experiential,
Québec, Ontario
2022
Project type & Features
Retail, Media Content, Experiential, Online Platform, Brand Identity, Social Impact, Sustainability, Platform, Brand manifesto