RIDE OUT INTIMIDATION
BRP SOCIAL IMPACT GLOBAL CAMPAIGN

BRP has decided to rally around a collective cause on a global scale by choosing to take a stand against intimidation, a prevalent social challenge that unfortunately still touches too many, everywhere and in different ways. By developing new partnerships with Ditch the label, Born this Way Foundation, Jasmin Roy Foundation & The Polar Academy to name a few, and by creating international awareness digital campaigns, BRP is changing the world through social good actions.

With the insight of BRP employees around the world, Will and Way designed the Ride Out Intimidation program and produced a global campaign, which aim to end bullying in different communities. By engaging global and local organizations to combat this social issue in a meaningful and impactful way, the Ride Out Intimidation program design provides great clarity on how to scale up its initiatives and progressively address intimidation on a global scale.

- Montréal, Qc, Canada - Global Campaign