DISCOVER THE EXTRAORDINARY
CIRQUE DU SOLEIL BRAND MANIFESTO
The experience of a Cirque du Soleil show goes beyond the expected and transcends languages, countries, and cultures.
With the ‘‘Discover the extraordinary’’ Campaign, Cirque du Soleil is renewing its commitment to take audiences beyond expectations, to the outer limits of imagination, color, and feel the deepest emotions.
This global initiative and Manifesto Video is a collective effort involving multiple talents & divisions at Cirque du Soleil and SIDLEE Agency.
As part of the Marketing & Communication Division, The Cirque du Soleil Brand & Creative Studio has been overseeing, creating and producing global marketing campaigns, brand experiences and Identities for more than 45 IP’s / brands of Cirque du Soleil Entertainment Group.
- Montréal, Qc, Canada - Global Campaign
Client, Collaborators & Partners
Cirque du Soleil Brand & Creative Studio
Cirque du Soleil Entertainment Group
Agency : SIDLEE
Postproduction : Mathematics
Role, Mandate
Executive Creative Director at Cirque du Soleil Brand & Creative Studio
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Marketing Strategy : Sheila Morin, Kristina Heney
Agency Executive Creative Direction & Film Direction : Kris Manchester
Ideation, Content, Brand Direction : Melinda Gagné-Morin, Kris Manchester, Yuri Berger, Nicolas Saint-Cyr, Carolane Juanéda
Location & Year
Global Marketing Campaign, Montreal 2022-2023
Project type & Features
Media & Entertainment, Brand Platform. Branding, Global Marketing Campaign, Brand Manifesto