UNDER THE SAME SKY (ECHO)
BY CIRQUE DU SOLEIL
A spectacular performance combining poetry, stagecraft, daring acrobatics, and technology explores the delicate balance between people, animals, and the world we all share. With the collaboration of Artist & Stage Designer Es Devlin, Cirque du Soleil ECHO show allows the audience to join in a world of color, inspired by the youth's optimism, the inventive power, and the value of empathy.
The Cirque du Soleil Brand & Creative Studio worked closely with Es Devlin and multi-disciplinary Creative & Marketing teams at Cirque du Soleil to define the Identity, Media Content Direction and overall brand experience for this show.
- Montreal, Qc, Canada - Global Campaign
Client, Collaborators & Partners
A Cirque du Soleil Production
Role, Mandate
Executive Creative Director
Cirque du Soleil Brand & Creative Studio
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Special txs to
Es Devlin, Daniel Fortin, Sheila Morin
Brand Directors : Charlotte Montminy, Valérie Beauséjour
Media Content Production : Yuri Berger
Creative Studio Team : Patrice Boudreault, Jana Taillade,
Preliminary Identity Collaborators : Baillat Studio
Location & Year
Montreal 2021
Photo credit
Cirque du Soleil, Nicolas Saint-Cyr
Project type & Features
Marketing Campaign, Brand Identity, Media Production, Platform, Omnichannel, Live Performance, Experiential