DRAWN TO LIFE
DISNEY x CIRQUE DU SOLEIL
A creative collaboration between iconic memory-makers Cirque du Soleil and Disney.
Drawn to Life is a Journey into an astounding world where the art of Walt Disney Animation is experienced like never before. A live acrobatic show where the stage is transformed into a giant animation table. The art of classic Disney animation is reinterpreted through Cirque du Soleil’s innovative design, acrobatic performances, dazzling choreography, and eclectic costuming alongside all-new Disney animation and an original score inspired by timeless Disney music.
The Cirque du Soleil Brand & Creative Studio worked closely with Disney and Cirque du Soleil multi-disciplinary Creative & Marketing teams to define the Identity, Media Content Direction and overall brand experience for this show.
- Orlando, Florida, USA
Client, Collaborators & Partners
Cirque du Soleil Brand & Creative Studio
Cirque du Soleil Entertainment Group
Collaboration with SIDLEE & RODEO
Role, Mandate
Executive Creative Director - Cirque du Soleil Brand & Creative Studio
Brand Identity, Creative Direction, Experiential
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Special txs to
Brand Direction : Melinda Gagné Morin,
Creative Collaborators : SIDLEE
Media Content production : Marie-Andrée Foisy,
Creative Studio : Matt Vo, Mélody Corbin, Eric Sauvé, Emmanuelle Larsen, Mariev Rodrig, Laurent Monnier
Photographer : Martin Girard - Shoot Studio
Location & Year
Orlando, 2021
Photo Credit
Cirque du Soleil, Martin Girard - Shoot Studio, Nicolas Saint-Cyr
Project type & Features
Brand Identity, Platform, Omnichannel, Marketing Campaign, Live Shoot, Film Production, Experiential