KÀ
BY CIRQUE DU SOLEIL
A New Brand Identity and Campaign to better translate the awe-inspiring technological features and the Story of this show.
The battlefields are alive in KÀ as the stage shifts, and our warriors are forced to fight on the land and in the sky.
This spectacle combines martial arts, pyrotechnics and a unique setting that will leave you in awe.
As part of the Marketing & Communication Division, The Cirque du Soleil Brand & Creative Studio has been overseeing, creating and producing global marketing campaigns, brand experiences and Identities for more than 45 IP’s / brands of Cirque du Soleil Entertainment Group.
- Las Vegas, USA
Client, Collaborators & Partners
Cirque du Soleil Brand & Creative Studio
Cirque du Soleil Entertainment Group
Post-Production : Rodeo FX
Role, Mandate
Executive Creative Director - Cirque du Soleil Brand & Creative Studio
Brand Identity & positioning, Creative Direction, Experiential
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Creative Direction : Patrice Boudreault,
Art Direction : Jana Taillade,
Brand Director : Valérie Beauséjour
Location & Year
Worldwide, Las Vegas, 2021
Photo Credit
Cirque du Soleil
Project type & Features
Brand Identity, Marketing Campaign, Experiential, Platform, Omnichannel, CGI, 3D Environments, Live Shoot