LOVE
BY CIRQUE DU SOLEIL
The Beatles LOVE pays tribute to the iconic band's artistic achievements, using real and fictional characters to explore the song's themes. The Beatles LOVE features several scenes inspired by the poetry of the song's lyrics with 60 performers who excel in aerial performances, extreme sports, and urban and freestyle dance.
- Las vegas, USA
The original naming, identity, and campaign were meticulously crafted by SIDLEE in close collaboration with Dominic Champagne, Guy Laliberté, Cirque du Soleil Marketing team and Beatles members.
Over the years, the Cirque du Soleil Brand & Design Studio produced multiple compelling campaigns and experiences centered around the show.
Client, Collaborators & Partners
A Cirque du Soleil Entertainment Group Project
Agency : SIDLEE
Role, Mandate
Original Brand Identity Creative Director at SiDLEE
Executive Creative Director at Cirque du Soleil Brand & Creative Studio
Location & Year
Global Marketing Campaign, Montreal 2022
Photo Credit
Cirque du Soleil
Project type & Features
Media & Entertainment, Marketing Campaign, Branding, Brand Identity, Platform, Omnichannel, Experiential