MESSI 10
BY CIRQUE DU SOLEIL
The worlds of football and the circus intersect in a production unlike any other. While Cirque du Soleil has honored many legendary performers throughout its history, this is the first time it has done so for one of the most inspiring players of our generation. In this show, Lionel Messi, the greatest footballer of all time, is actually not just one person, but rather ten extraordinary artists and sportsmen, each of whom possesses a certain gift or power that embodies the overall theme. a spectacle.
As part of the Marketing & Communication Division, the Cirque du Soleil Brand & Creative Studio worked closely with Cirque du Soleil multi-disciplinary Creative & Marketing teams to define and develop the Identity, Communication Tools and Marketing Campaign for this Show.
Client, Collaborators & Partners
A Cirque du Soleil Entertainment Group Campaign
Role, Mandate
Executive Creative Director - Cirque du Soleil Brand & Creative Studio
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Creative Director Patrice Boudreault
Art Director : Jana Taillade
Location & Year
Global Marketing Campaign + Barcelona 2021
Photo Credit
Cirque du Soleil
Project type & Features
Media & Entertainment, Marketing Campaign, Brand Identity