AXEL
BY CIRQUE DU SOLEIL
Spectacular skating, breathtaking acrobatics, live music and stunning graphics.
Axel and his adrenaline-fueled crew on an exhilarating adventure as his passion for music and graphic arts takes you on an electrifying journey. Axel falls for the captivating Lei. Together they jet off on a fast-moving quest through fantastic and colorful worlds to retrieve the stolen light from the mystical Vi.
As part of the Marketing & Communication Division, The Cirque du Soleil Brand & Creative Studio worked closely with Cirque du Soleil multi-disciplinary Creative & Marketing teams and SIDLEE to define, create and produce the Identity, Media Content, Platforms, Broadcast and Online Campaigns for this Touring Show.
- North American Tour
Client, Collaborators & Partners
Cirque du Soleil Brand & Creative Studio
Cirque du Soleil Entertainment Group
Agency : SIDLEE
Role, Mandate
Executive Creative Director - Cirque du Soleil Brand & Creative Studio
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Special txs to Patrice Boudreault, Yuri Berger, Eric Sauvé, Matt Vo
and creative team at SIDLEE
Location & Year
Global Marketing Campaign, Montreal 2022
Project type & Features
Media, Travel & Leisure, Entertainment, Omnichannel Marketing Campaign, Brand identity, Marketing video