SONY ‘‘GET INTO THE PICTURE’’
An Immersive Cinematic Journey
A multiscreen movie experience touching upon the arts and history of cinema and television, proved to be a mesmerizing experience for the international audience at Sony Pictures Entertainment's annual L.A. screenings. Tasked with creating a captivating opening show, Moment Factory delivered a breathtaking ride through 75 years of Cinema and Television, immersing the viewers in a world of art deco-inspired set designs that transformed with each story. Inspired by the classic movie sets, the stories evolved on the scenic backgrounds around the audience.
The use of multiscreen storytelling, visual effects, set design and 3D mapping projections allowed the audience to embark on a time-traveling adventure, featuring epic scenes, dramatic music, and compelling dialogue from both classic and contemporary films and TV series.
- Los Angeles, USA
Client, Collaborators & Partners
A Moment Factory Production
for Sony Entertainment
Role, Mandate
Concept, Content & Brand Creative Direction for Moment Factory
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Moment Factory Creative & Production team : Stéphane Raymond, Marcus Hildebrandt, Stéphane Grasso, Francis Gélinas, Christian Noël, Dave Pawsey, Amélie Petit Jean, Aude Guivarc’h, Armando Gomez, Thien Vu Dang, Maryline Thibault, Trouble Makers
Location & Year
Los Angeles, California, 2013
Photo credit
Moment Factory
Project type & Features
Media & Entertainment, Event, Experiential Marketing
Projection Mapping, Architecture, Set Design, 3D Trompe l’oeil, Movie research, Storytelling, Immersive Experience