THE DUBAI CITY WALK DIGITAL EXPERIENCE
Where Shopping and Entertainment Meet
City Walk is an all new lifestyle concept in Dubai: a destination that inspires both locals and visitors to get together.
FLO4T has been curated to create an immersive digital experience for this new exterior retail environment that covers an aggregate canvas of over 680,000 ft2, creating a luxury visitor experience and becoming an iconic tourist and consumer destination of unparalleled ambition.
Hours of inspiring content including real live footage and high end visual effects have been created, produced and integrated for one of the world’s largest digital canvas in a Retail Space. A day and night Content Cycle Strategy has been developed to connect all the different digital canvas together including a Fountain Show.
- Dubai, UAE
Client, Collaborators & Partners
A FLO4T Production
for MERAAS HOLDINGS REAL ESTATE
Media & AV : Fly Studio, Gridspace, XYZ Technologies
Role, Mandate
Global Experience Creative Direction for FLO4T
Concept, Design, Content Cycle Strategy, Brand Integration
from Concept to Integration phase
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Special txs to Alex Simionescu, Charles Bertrand, Sophie Midavaine,
Olivier Donohue, Daniel Leblanc, MP Hamelin, Christian Pomerleau
Location & Year
Dubai, UAE, 2018
Project type & Features
Architecture, Retail & Entertainment, Permanent
LED, Projection Mapping, Immersive content, Live-action shoot, CGI, Brand Experience, Water Fountain Show Projections, Content-Driven Digital Signage
Photo credit
FLO4T, Nicolas Saint-Cyr, XYZ Technologies, Fly Studio
Awards & Recognition
2018 World Retail Awards – Best Customer Experience Initiative for Mall Owners
2018 How International Design Awards – Best of Show
2018 HOW International Design Awards – Merit Entry Signage/Environmental Graphics
2017 German Design Awards – Finalist
2017 AV Awards – Finalist in the Hospitality Project of the Year
2017 Numix – Immersive Production Finalist
2017 Architizer A+Awards – Finalist
2017 DSE Apex Awards – Finalist
2017 Horizon Interactive Awards – Best in Category
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