THE LOS ANGELES AIRPORT MULTIMEDIA EXPERIENCE
Bringing back the romance of travel
When the Tom Bradley International Terminal of Los Angeles International Airport (LAX) opened, travelers encountered an oasis of calm and harmony en route to their flights. Moment Factory was commissioned by Los Angeles World Airports as the executive multimedia content producer for seven experiential media features inside the new terminal. The goal of this collaboration was to re-invent the passenger experience of the terminal in order to bring back the romance, magic, and wonder of travel. Interactive portals, brand identities and many films were created and integrated into the largest digital media installation of any airport in the Americas.
- Los Angeles, USA
Client, Collaborators & Partners
Moment Factory was commissioned by Los Angeles World Airports as the executive multimedia content producer for seven experiential media features inside the new terminal. We worked with Marcela Sardi of Sardi Design and Mike Rubin of MRA International
Role, Mandate
Creative Direction for Moment Factory
Collaboration to Pitch, Concept, Content & Brand Experience Design & Production phase
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Txs to Moment Factory Creative & Production teams : Sakchin Bessette, Hans Samuelson, François Morel, Tarik Mikou, Marie Belzil, Melissa Weigel, Catherine Turp, Marc-André Baril, Jean-Luc Della Montagna, Gabo Gesualdi, Amélie Petit Jean, Aliya Orr, Simon Léveillé, François Blouin, Felix&Paul, Marcus Hildebrandt
Location & Year
Los Angeles, California, USA - 2014
Project type & Features
Media & Entertainment, Multimedia Display, Visitor Experience, Public Space, CGI, Live-action shoot, Immersive Environments, Motion Design, Architecture, Film, 3D Trompe l’oeil, Interactive, Large-scale Permanent LED, Brand Stories, Storytelling, Content-driven Digital Signage
Photo Credit
Moment Factory, Nicolas Saint-Cyr