VIBRER ENSEMBLE Exhibition
Extending a Temporary Exhibition Online Through the Micromag
To mark the 20th anniversary of the Quartier des Spectacles’ inception, the Quartier des Spectacles Partnership presented a major exhibition inspired by the memories & emotions of the district’s audiences and visitors : Vibrer ensemble, 20 ans d’expériences mémorables, designed by URBANIA.
To extend the exhibition online and commemorate its presence on the Promenade des Artistes, we created a Micromag summarizing the exhibition and offering exclusive content.
By scanning QR codes found throughout the exhibit, visitors can discover in the Micromag an illustrated timeline highlighting key moments of the Quartier, filmed interviews with artists sharing their most cherished memories of this iconic place, heartfelt testimonials from citizens and artisans from the performing arts industry, and additional information presented through interactive quizzes.
- Montreal, Québec, Canada
Client, Collaborators & Partners
Client :
URBANIA x PARTENARIAT QUARTIER DES SPECTACLES
Role, Mandate
Content Direction, Brand Strategy, Experiential Creative Direction
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Special txs to
URBANIA : Florence Duburg, Raphaëlle Huysmans, Philippe Lamarre, Julie de la Rocq, Camille Charbonneau, Ronald Clément, Cloé Giroux, Antoine Bédard, Marc-Antoine Jacques, Dominique Maheux, Corentin Guérin,
Illustrations : Camille Charbonneau La charbonne…
Partenariat du Quartier des spectacles : Marie Lamoureux, Catherine Girard Lantagne, Annick Asselin
Location & Year
Fall 2023
Photo Credit
Quartier des Spectacles, Martine Doyon, Nicolas Saint-Cyr, Urbania
Project type & Features
Outdoor Exhibition, Experience Design, Online Content, Phygital Experience, Storytelling, Media Content, Urban Architecture, Online Stories, Innovative Technologies, Interactive, Mobile