A WORLD OF WONDER INTERACTIVE PORTALS
AIR CANADA x CIRQUE DU SOLEIL
To celebrate the reactivation of Air Canada’s partnership with Cirque du Soleil, a brand that is both globally recognized and has a strong Quebec DNA,
Cossette created a campaign allowing the audience to connect with the brands through an interactive Installation, Online media contents and a contest to win the ultimate Travel & Entertainment experience.
To do so, we created an interactive airplane window Installation that would travel in different Cities and iconic places of Quebec to connect with citizens, Air Canada travelers and Cirque du Soleil fans. The public could have face to face moments with Cirque du Soleil performers in Las Vegas and watch a live show filled with Aerial Acrobatics. Their participation gave them a chance to a win a Golden Ticket! A free flight and a memorable experience at a Cirque du Soleil show in in Las Vegas.
- Traveling Experience / Quebec / Ottawa / Las Vegas
Client, Collaborators & Partners
A Cossette Production for Air Canada x Cirque du Soleil
Role, Mandate
Concept Development with Cossette,
Omnichannel & Experience Strategy,
Creative Direction
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Strategy & Account Management : Marie-Claude Lachance, Emilie Dallaire, Axelle Nau
Senior Creative : Souleman Diallo
Directrice artistique : Mylène Bénard
Location & Year
Canada - Las Vegas, 2021
Photo Credit
Cossette
Project type & Features
Tourism, Travel & Leisure, Entertainment, Brand Experience
Interactive screen, Public Installation, Media Content, Marketing Campaign